Letterhead Printing Done the Easy Way

Good branding is done through good communication skills. If you can talk to your customers effortlessly, then you will have more chance of promoting your brand to your target audience. The question though is how you communicate well with your target customers. Would email and instant messages suffice? Or would you need a more personalized way of communicating with them?

There are practically a lot of ways to communicate with customers and prospects. If you want a cost-effective way to do it, you can invest in letterhead printing. A well crafted letterhead will help you stand out against the competition, promote your brand, generate new leads, and make direct sales. If you want to make the most out of your letterheads, here are quick tips you can consider:

* Go for a unique design. There are no strict rules in designing a custom letterhead. You can pick any design you want and use any style you deem fit for your business. You have the option to put your logo and your contact details anywhere you want. You don’t have to stick with the standard header letterhead. If you want to go unique, you can decide to put your contact details and logo at sides or bottom of the page. You can even opt for die cutting or foil stamping to add a distinct appeal to your design.

* Pick high quality paper stock. To ensure you get the professional and personalized appeal to you desire, you have to make sure you use premium paper stock. A thick and heavy paper will give you the credible appeal that will help you build trust and relationship among your customers and prospects. You can always ask your designer or printer for the best type of paper to use for your material. Read the rest of this entry »

Creative Ways To Contact Past Customers

Every business needs to keep the lines of communication open with its customers and clientele. They are the lifeblood of the business, and one of the biggest challenges for a business is to create and retain repeat customers. Having repeat customers says you have good customer service and a great product, and you’re likely beating your competition. So it pays in the long run to maintain customer relationships.

You need a way to reach your customers, be it by phone, mail or email. So when you get a new customer, you should immediately find a way to get some contact information from them. If you have a web site, email registration is a good option. It’s quick, simple and not too invasive, and you can always get in touch with them down the road for additional contact information, if necessary. You’re also building a targeted list that you can use for your other products and services.

If you’ve ever somehow lost contact with former customers and need to rekindle that relationship and get them buying again, hopefully you already have a database of some sort with their contact information. Here are some effective ways to get the attention of former customers:

• Direct Mail Postcards – Use bright colors and small bursts of text, offering discounts, freebies, and other special offers as a thank you for being a great customer in the past. The bigger the offer, the better. Postcards are inexpensive to mail in bulk and usually get noticed first because they aren’t enclosed in envelopes that have to be opened.

• Direct Email – The same strategy for postcards should be used for your email lists. Keep the amount of text down to a minimum and always include a link back to your web site. Inform them of new changes you’ve made since they’ve been gone. Only be careful not to spam anyone; an opt-out link should always be included. Automated email follow-up software, such as GetResponse, will do this for you and save time. Read the rest of this entry »